SEO | What Is Search Engine Optimisation

SEO stands for Search Engine Optimisation and getting it right can help improve your website’s position in the search engine results pages. I occasionally get asked about SEO so here goes:

SEO – What is it ?

It has be shown that 90% of people searching for products on the internet rarely go further that page 1 of Google and far fewer go beyond page three. Where is your website compared with your competitors ?

Search Engine Optimisation (SEO) is the process of making your website more search engine ‘friendly’ with the likes of Google.

The site title and meta description tag are also very important elements on a web page and can make a have a major impact on website visitor numbers.

An SEO will also review the keywords used and compare these with the likely keywords used by potential visitors to your website. Getting your business website to the top of Google is the most cost effective way to generate business to your website.

Getting found more easily has the potential to greatly increase on-line sales by driving customers towards you and the products that you sell. That’s why getting found on the search engines is so important.

Link Building for SEO

SEO Link building, sometimes known as off page SEO, is an extremely important aspect of SEO as it adds authority to a website, think of a link as a vote. The amount of links that you have has a bearing on your sites position in the search engines.

Google has decided that the amount of links is a factor in determining whether your site is a good match to the search terms that users type into search engines.

Having a decent amount of links pointing to your site can even make the difference between your site being indexed by the search engines or not.

Getting sites to link to you

Now that you know how important SEO link building is, you will probably want to start thinking about getting yourself some links. One simple method of getting links might be to ask any family members who own websites to add a link to your site.

Quite often you will see websites that have a links or resources page full of links to other sites, if you approach the owner they may well put a link to you in their links page if you reciprocate.

Forums are also a good source of links, many will let you put an HTML signature at the bottom of your posting where, along with your name and location, you can add a link. Most forums have a strict policy about what you are and are not allowed to post so don’t go posting links here, there and everywhere as they will consider if to be spam and may well delete your account. Always check with the forum first.

Using link text

The text that is used in the link will help to tell the search engines what your site is actually about

If you wanted to link to a site called London Way then you might use the following HTML for your link text:

<a href=”” target=”_blank”>London Way</a> is an online source of information for visitors to London in the UK and it’s many attractions.

This is what it would look like to visitors to the site:

London Way is an online source of information for visitors to London in the UK and it’s many attractions.

Hopefully you now know a little about SEO and what it can do for your website.

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